We all know we should be drinking less. But the drinking ritual is much more than just the buzz. It’s the occasion, the company and the flavour.
Nobody knows this better than Matt Bax having spent the last two decades creating some of the world’s most innovative bars and cocktails. Matt has flirted unsuccessfully with abstinence for years. Matt is not an “any port in the storm” type chap and the conviviality and taste of hooch always won out. He found the flavour and funness of the existing NOLO brands seriously lacking. Willpower alone wasn’t enough, especially in a bar culture like Melbourne and to chart a healthier course Matt knew he had to create something so delicious that didn’t feel like he was missing out. It needed to have some swagger. Something iconic that he would happily sip in public. A deliberate choice, not a compromise. This is why he created Gruppetto for himself (and now you).
The first offerings proudly celebrate the timeless La Dolce Vita of the Italian Spritz. The name Gruppetto, is a classic cycling term used to describe the alliance of camaraderie witnessed in the Grand Tours, like the Giro d'Italia. Even today, riders from opposing teams band together on the alpine stages to help one another avoid elimination.
Our Gruppetto celebrates the same brotherly sisterhood of solidarity to those cutting back, conquering a dry month or those beautiful Mammas bringing little humans into this world. Gruppetto is the Spritz of Solidarity!